32-year-old millionaire on Michael Jordan, earning just $ 12 per shoe: “That’s a lot of money. It’s $ 150 million a year “

Michael Jordan’s exploits on the basketball court don’t need to be showcased. Considered one of the greatest to ever play the game, he has 6 NBA championships to his name among various other individual accolades.


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Equally impressive are Jordan’s business ventures and mentions. His iconic Jordan shoes play a big role in Jordan having huge net worth. His shoes have a distinct fan base, and not only fans but even celebrities try them on. Millionaire Shawn Cotton recently commented on Jordan shoes.

PARIS, FRANCE – JUNE 12: In this image provided by Jordan Brand, Michael Jordan paid a visit to Palais 23 this afternoon on Friday, June 12, joined by his frequent design partners Tinker Hatfield and Mark Smith, key figures in 30 years in the evolution of Air Jordan, Jordan is back in Paris to mark the 30th anniversary of the 1985 Air Jordan One. Palais 23 is a spectacular tribute to the shoes, moments, designs and artefacts that shaped the 30-year evolution of Air Jordan. (Photo by Jordan Brand via Getty Images)

Shawn Cotton talks about Jordan shoes


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Cotton is a millionaire blogger and entrepreneur. He is also the CEO of the popular entertainment blog, Say Cheese TV, dedicated to Hip-Hop culture and artists.

In a recent interview, Shawn Cotton spoke about Michael Jordan’s shoe business and the benefits he makes from it. The interviewer asks Cotton about Jordan shoes and a study posted on his website. His website had published how much Jordan earns with a single shoe.

Shawn Cotton says, “He gets 5% per shoe. Jordan earns between $ 10 and $ 12 per shoe and sells millions of them. It’s $ 150 million a year. It’s a lot of money and a lot of people were looking at it and wondering, why is it only getting five percent?

He adds, “Well, he doesn’t make the shoe. His name is on it. You know what I mean. Cotton mentions the fact that Jordan earns around $ 150 million a year just for having his name on the shoe! That’s crazy brand value.

Michael Jordan and his iconic shoe line

The partnership between Jordan and Nike began in 1984 when a young Michael Jordan signed an agreement with the brand. The deal would net Jordan around $ 2.5 million, which was huge considering that MJ had yet to prove himself on the big stages.

Nike used a very unique strategy to popularize its sneakers. The NBA had banned Jordan from wearing the original Air Jordan for breaking the rules.

Jordan wore them anyway and faced a fine of $ 5,000 each game. Nike thankfully paid off the fines that ultimately helped their sneakers reach every home watching Michael Jordan play.


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This iconic sneaker has become one of the most profitable shoe lines in the world. According to Forbes, Michael Jordan earned around $ 130 from Jordan shoes.


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