A first for StockX, Gucci’s new journey, Kappa’s US deal – WWD

A FIRST: StockX has expanded its leadership team with the appointment of Damien Hooper-Campbell as the company’s first chief impact officer.

Hooper-Campbell has held similar roles at companies including Google, Uber, Goldman Sachs and most recently eBay and Zoom, where he served as the first Chief Diversity Officer and brings more than 20 years of culture experience. , leadership development, DE&I, social impact and community engagement with StockX.

In his new role, he will oversee diversity, equity and inclusion, environmental, social and community engagement initiatives globally, and be responsible for improving the company’s DE&I strategy from the labor, workplace and market view. He will also manage community relations and partnerships as well as environmental, social and governance reports, among others.

“StockX is about enabling everyone to connect with culture through their passions and I look forward to using that ethos – rooted in access and inclusivity – in my work in this ever-important new role,” said Hooper-Campbell said in a statement. “Not only do I have experience that I believe will build on an already strong foundation in key areas such as social impact and DEI, but as a lifelong sneaker collector and avid user of the platform -form, I know first-hand the customer perspective and I also intend to apply this lens to drive impact for the business and for the wider StockX community.

Hooper-Campbell is StockX CEO Scott Cutler’s seventh C-suite hire since joining the company in 2019. He said of Hooper-Campbell in a statement: “The knowledge and passion of Damien for building high-growth company cultures will allow us to take our DEI and social impact to the next level, while positioning the platform for the future. He brings a wealth of experience to the table, but equally important, has a demonstrated history of turning passion into advocacy and action and I can’t wait to see that come to life at StockX.

The appointment comes months after StockX acquired inventory management company Scout for an undisclosed amount. The acquisition was the company’s first major purchase. —OBI ANYANWU

THE GUCCI CASE STUDY: Building on its partnership with Gucci that began in 2018, Polimoda is joining forces with the Kering-owned luxury brand on a new master’s degree starting in the fall that will focus on fashion retail and omnichannel management. .

Polimode students.
Courtesy of Polimoda

The Florence-based fashion school said the course reflected changing shopping habits and the increased importance of omnichannel strategies to integrate physical retail with online operations.

“Fashion brands today face new challenges in attracting consumers. A stylish store, an online storefront full of products and an influencer post are no longer enough. Everyone wants what they can’t find, something exclusive. Luxury buyers want unique and unforgettable experiences online and offline,” said Massimiliano Giornetti, director of Polimoda.

“Through the collaboration with Gucci, this Masters will prepare a new generation of omnichannel retail professionals capable of guiding brands in creating content and innovative experiences for consumers,” he said.

Gucci has stepped up its efforts on this front with initiatives such as its Gucci Osteria franchise considered essential to attract consumers in-store while providing digital activations, such as the Gucci Vault platform and a recent foray into metaverse territory. , as indicated.

“Omnichannel plays an increasingly central role in the strategies of fashion and luxury brands. At Gucci, we have worked for years to provide our customers with an immersive and seamless experience, integrating the physical and digital realms as much as possible. We are therefore delighted to continue our collaboration with Polimoda and to contribute to the training of a new generation of talents who, more than ever, will be called upon to anticipate and interpret the changes in the world of luxury retail,” said Oscar Mariani, director of Gucci. senior vice president of operations and omnichannel performance.

Divided into four learning modules, the nine-month academic course will cover topics ranging from the state of the luxury fashion industry to retail management in an omnichannel environment, as well as store concepts . Upon completion of the course, students will be eligible for internships and employment opportunities within the Kering-owned luxury brand.

The course will be officially presented to prospective students and the public during a webinar organized by Polimoda on May 23 with speakers such as Mariani and Francesco Falai, SVP of Gucci, Global People and Retail Business Functions, as well as former students of Polimoda now working in the fashion industry. home. — MARTIN CARRERA

PUT ON YOUR OUTFITS: Kappa, the Italian sportswear and accessories brand, has unveiled a multi-year sponsorship deal with the US ski, freeski and snowboard teams. Kappa will become the Official Partner, marking a significant milestone as this is the first time a brand of outerwear and racing suits will appear on the uniforms of the three US national ski and snowboard teams.

Kappa is the official partner of US Ski & Snowboard

Kappa is the official partner of US Ski & Snowboard.
Courtesy Image

Indeed, Volcom became this year the official equipment supplier of the American snowboard team for the 2022 edition of the Beijing Winter Games, while Spyder dressed the American ski team during the World Cup circuit. world in 2019.

Lorenzo Boglione, Vice President of BasicNet, the company that owns Kappa, said: “It is an honor for us to enter into a long-term partnership with the United States Ski and Snowboard Team, for Kappa it means an important occasion and a fantastic return to sponsorship by a national federation of the USA, as was the case for the American track and field from 1982 to 1988. We are really proud to dress these incredible athletes. It will be great to be together at the Milan-Cortina 2026 Winter Olympics.”

The partnership should start from the 2022-2023 season and Kappa will continue to be the official equipment supplier of the American ski and snowboard teams also in 2026 for the Winter Olympics, organized in Milan and Cortina d’Ampezzo, and at the 2030 Winter Games. The Italian sportswear brand will supply technical suits to the US national team in all domestic competitions and during FIS World Cup events.

“The opportunity to have a single outerwear supplier for all our teams will allow us to optimize every aspect of this partnership, making the most of its potential. Additionally, the Kappa Research and Development Center will provide significant technical benefits to our athletes as they focus on the next season, the 2026 Winter Olympics and beyond,” said Sophie Goldschmidt. , President and CEO of the USA Ski and Snowboard Federation. .

Kappa was founded in Turin in 1967 and is known for its Kombat jersey and the signature “Omini di Kappa” logo, which today appears on the uniforms of top football club players, Formula 1 drivers and is worn by athletes from all over the world. the world. —ALICE MONORCHIO

SHOES FOR SHOES: Aware of the demand for circularity from Millennials and Gen Zers, the luxury shoe brand Sergio Rossi is launching a new circular payment method on its e-commerce site.

The brand has partnered with Twig, a London-based fintech and banking app, and it will implement Twig Pay among its payment options, allowing customers to redeem their purchases and turn them into currency to fund future second-hand fashion shopping sessions on the Twig resale platform.

An editorial image of the Sergio Rossi Spring 2022 collection.

An editorial image of the Sergio Rossi Spring 2022 collection.
Courtesy of Sergio Rossi

Essentially, in line with circularity, every purchase on Sergio Rossi’s e-commerce site will generate a credit to spend on second-hand goods. In the second phase of the partnership rollout, NFTs and cryptocurrencies will also be allowed in transactions.

“I strongly believe in this partnership and in the services Twig provides to customers, especially for Gen Z and Millennials, by always evolving their approach to buying and reselling – especially for the products of these iconic brands with so much heritage to express – always in an innovative way,” said Sergio Rossi Managing Director Riccardo Sciutto.

“Twig is a futuristic way to shop, able to support the circular economy with the ability to generate value for all shareholders involved in the transaction. For a high-end brand like Sergio Rossi, this partnership allows customers to evaluate what they buy not only in terms of brand value, but also as a container of values, such as timelessness, quality and authenticity,” he added.

As reported, Twig raised $35 million in a Series A funding round last January, led by fintech specialist Fasanara Capital and backed by a group of “undisclosed strategic investors,” who, according to the company, includes current and former executives from LVMH Moët Hennessy Louis Vuitton, Valentino, Balmain, Tod’s, Swarovski, L’Oréal, Barclays, Goldman Sachs and Scalapay.

Since its launch in July 2021, Twig has stood out by following a “personal finance model” instead of a traditional resale model, offering users the opportunity to receive instant payments when they list a pre-liked item. of their wardrobe. The app also offers mobile banking benefits, including a Visa card that can facilitate domestic and international transactions.

“Sergio Rossi is the epitome of innovation in luxury fashion and we are proud to partner in delivering the next generation of payment services based on circularity and conscious shopping. We hope to delight our broad Gen Z with this exciting proposition,” said Geri Cupi, CEO and Founder of Twig. —MC

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