GREEN BAY, Wis. – Green Bay Packers running back Aaron Jones kicked off his “Yards for Shoes” campaign on Monday, Sept. 19 for a third consecutive season.
For every yard on the ground Jones gained this season, up to 1,000 yards, Jones’ foundation will donate a pair of Adidas shoes to elementary and middle school children at Boys’ and Girls’ Clubs across Wisconsin.
“This campaign makes me smile every year,” Jones said. “It gives even more meaning to what I do on the ground because I can help more children in the community.”
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Jones surprised the West Boys & Girls Club in Green Bay on Monday. A handful of children participating in the club’s after-school program received a new pair of Adidas shoes from Jones and took part in a 33-yard sprint in honor of Jones’ shirt number.
Aaron Jones’ Yards for Shoes campaign began during the Packers’ 2020-2021 playoffs with the A&A All The Way Foundation donating 126 pairs of shoes to children in Green Bay. Jones expanded Yards for Shoes into the 2021-22 regular season and donated 841 pairs of shoes to children at Wisconsin Boys & Girls Clubs.
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Jones started the season strong, gaining 181 rushing yards in the Packers’ first two games.
Anyone wishing to support the Yards for Shoes mission is encouraged to donate online.