adidas and allbirds collaborated on the FUTURECRAFT.FOOTPRINT – a shoe with a carbon footprint at 2.94 kg of CO2e and created with 63% less emissions (measured against a comparable running shoe – adizero RC3 at 7.86 kg of CO2e), the launch represents an important step for the two brands which see a performance running shoe without carbon footprint.
images by adidas
âOur partnership with allbirds is a beacon of what can happen when competing brands in the same industry see opportunities to come together to designâ, said Brian GrÃ©vy, board member for adidas global brands. “ by genuinely co-creating and providing each other with open access to knowledge and resources – such as all birds ‘knowledge of carbon calculation and experience with natural materials, and adidas’ capabilities in manufacturing and performance footwear – it’s a call to action. for other brands, and an important step in achieving carbon neutrality in the sports industry â.
the FUTURECRAFT.FOOTPRINT has also embraced a low-carbon development process, with teams collaborating digitally from development to delivery, working across the globe. the process, which took less than 12 months, redesigned materials, manufacturing techniques and packaging to achieve the smallest possible footprint without compromising performance. for example, the midsole compound, which is based on adidas’ lightstrike, has been redesigned with allbird’s sugarcane SweetFoamÂ®, offering a natural low-carbon component.
the collaboration also oversaw the creation of a new material for the upper, made of 70% recycled polyester and 30% natural tencel – a material made from wood pulp – for a smooth, lightweight upper that meets performance expectations with a much reduced carbon footprint.
“ With this project less really was more, to stay minimalist not only in materials but also in construction, we went to extremes and left only what we really needed on the shoe to keep the performance properties. ” said Florence Rohart, sr. shoe designer at adidas. âThe top and exterior construction are inspired by the tangram principle, with all individual parts in their entirety achieving as little scrap as possible in production to reduce waste,â added jamie mclellan, design manager at allbirds.
FUTURECRAFT.FOOTPRINT will see an initial launch in May with a draw of 100 pairs to members of the adidas designer club, before an FW21 release limited to 10,000 pairs, and a larger release in SS22.