Microsoft’s Xbox team is teaming up with Adidas to create limited edition Xbox sneakers. The collaboration will see Adidas produce an Xbox sneaker to mark the 20th anniversary of the original release of the Xbox console. The sneakers feature the Xbox logo and translucent green details.
While this appears to be a limited edition sneaker that Microsoft will be using for giveaways, there will also be a separate Xbox-inspired sneaker available for purchase later this year. “This is just the start of our partnership with adidas, and over the next few months we will continue to mark our 20th anniversary by launching additional sneakers inspired by generations of Xbox consoles past and present, including the very first sneaker available. for purchase by our fans later this year, ”says James Monosmith, Xbox Marketing Manager.
Adidas and Xbox have created a launch trailer for their sneaker partnership that features footage of the original Xbox console and Halo: combat has evolved. Along with the Xbox sneakers, Microsoft is also planning to release an Xbox mini fridge this holiday. The company promised to provide more information on its Xbox Mini Fridge plans at some point this month.
Microsoft’s work with Adidas on an Xbox sneaker follows a similar collaboration between Nike, Sony and basketball player Paul George earlier this year. The PS5-inspired sneakers went on sale earlier this year, more than two years after the previous PlayStation sneakers created by Nike and Sony in 2018.