This season, adidas Originals and Los Angeles-based label Sporty & Rich have come together to present their first collaborative collection. Inspired by the brand’s intrinsic philosophy of wellness and self-care, the quintessential collection welcomes a suite of upgraded versions of iconic adidas footwear and apparel.
Founded by multidisciplinary designer Emily Oberg, over the past few years, Sporty & Rich has pioneered an approach to design that goes far beyond mere aesthetics. Born as a mood board, then transformed into a magazine, a label, and ultimately representing a whole way of life, the brand channels the spirit of a generation seeking to navigate through the chaos of modern existence.
For their first-ever collaborative collection, adidas Originals and Sporty & Rich draw on vintage sportswear references to communicate a holistic message of modern-day rest and replenishment.
Steeped in classic codes, the apparel and footwear offering welcomes a range of carefully curated updates in unisex sizing for some of Trefoil’s most iconic archive silhouettes. True to the brand’s vision, a collegiate burgundy version of the Campus 80s, a white and green makeover of the Samba OG and a white and collegiate burgundy colorway of the Stan Smith are all complemented by a Sporty & Rich pearl keyring. Meanwhile, the collaborative selection of women’s clothing is highlighted by a decidedly contemporary take on the timeless Firebird Tracksuit – accented with a host of details including metal zipper pulls with adidas branding and co-branded embroideries. Comprised of two colourways – green with white accents and white with collegiate burgundy accents – each garment is made from the brand’s signature Beckenbauer Pique fabric and finished with an internal print featuring Sporty & Rich’s inspiring feel-good mantra.
It wouldn’t be a Sporty & Rich collection, however, without a carefully crafted campaign to bring the pieces to poignant life. Paying homage to the sport’s origins, the effortless visuals blend sporting heritage, luxury and relaxation to portray a scene that escapes our busy modern world, to an age of self-care and indulgence.
Conceived as an exercise in thoughtful design, the inaugural adidas Originals x Sporty & Rich collection launches November 22 on CONFIRMED and sportyandrich.com.