Adidas presents the Glow In The Dark 4d running shoe: the Ultra4d | AFN News

Previous story:

Global IT Consulting Xebia and digital specialist SwissQ join forces

Next story:

O by Tamara receives “four stars” certification from Green Rating for integrated home assessment

Adidas presents the Glow In The Dark 4d running shoe: the Ultra4d

Posted on January 10, 2022

  • A hybrid sneaker, the ULTRA4D combines the iconic silhouette of the Ultraboost with the coded performance of Adidas’ 3D printed 4D midsole.
  • Striking a balance between style and performance, the shoe will launch in two new black and white colourways this season.
  • The latest iteration of this running shoe also features a phosphorescent look to ensure wearers stand out in the dark.

New Delhi – Today, adidas presents the ULTRA4D, an evolution of the iconic Ultraboost 4D running shoe. Launched in two new colourways with a phosphorescent function, the latest addition to the franchise combines the recognizable silhouette of the Ultraboost with the data-driven 4D midsole.

Embodying an avant-garde approach, the ULTRA4D is more than a running shoe. While it benefits from the iconic 4D silhouette, it has been designed to cater for a range of activities, ensuring it can easily transition from running to streetwear.

Launched in black and white colourways, the ULTRA4D is designed to be seen in light and glow in the dark. Adding a sleek and premium feel to the shoe, the phosphorescent look enhances the fashion appeal of the shoe, providing runners with a product that is both technically advanced and stylish.

Features adidas ULTRA4D:

  • Upper: A lightweight Primeknit upper, made from 50% recycled polyester, supported by the ULTRABOOST heel counter and lace up cage for added stability.
  • Midsole: The adidas 4D Trellis Midsole was developed using years of athlete data. It’s 3D printed to help provide snug support and cushioning where it’s needed.

Charlotte Heidmann, Product Manager, adidas Running, said: “We created the ULTRA4D to elevate our iconic peak performance models by combining the iconic Ultraboost silhouette with the 4D midsole. The addition of the phosphorescent effect in the upper shows our continued commitment to innovate through performance and style. This shoe is a true icon in light and dark.

The ULTRA4D is available in a black and white colourway from January 10, 2022 on adidas.co.in, the adidas app and select commercial partners for 21,999 / –

About Shirley Dickson

Check Also

Nike GTS 97 White Red Green DX2944-100

Over the past few years, the distance between luxury and streetwear has narrowed more and …