BasicNet opens ‘Basic Village Milano’ hub – Footwear News

BasicNet SpA opens a new house in Milan.

Called Basic Village Milano, the parent company of Kappa, K-Way, Superga and Sebago has unveiled a new 4,500 square meter (approximately 48,000 square foot) complex in the Farini district of Italy’s fashion capital.

Located in via dell’Aprica, 12, the new “hub” will serve as the Milan headquarters for the Turin-based company, with each of its brands having its own dedicated showroom, Lorenzo Boglione, Vice President of BasicNet Group, told FN in an interview.

Boglione added that the new Basic Village Milano replicates the overall construction and concept of the company’s headquarters in Turin, built in an industrial complex dating back to the early 1900s.

The overall space of the Village, which was once a rubber manufacturing factory transformed into an architecture firm and event venue, is made up of two buildings overlooking via dell’Aprica and via Bernina.

Showrooms for K-Way, Superga and Sebago.

CREDIT: BasicStudios/Dario Dinocca

Entering via dell’Aprica, the first building is bright yellow and houses showrooms dedicated to BasicNet Group’s main brands – Kappa, Robe di Kappa, K-Way, Superga, Briko and Sebago. The house’s many collaborations will also have a dedicated space, such as the recent Superga x Alaïa, K-Way x Fendi and Sebago x Saint Laurent capsule lines.

Directly above the brand’s showrooms are nine loft apartments on the second floor of the building – ranging from 45 square meters (484 square feet) to 170 square meters (1,830 square feet), and will be completed by the end of 2022. According to Boglione, these apartments will be used to accommodate buyers, the press and friends of the brand and will also serve as short-term rentals.

BasicNet, Basic Village Milano

Showrooms for Kappa and Briko.

CREDIT: BasicStudios/Dario Dinocca

The second building in via Bernina, which is red, houses a 400 square meter (4,300 square foot) Italian pub called Edit on the ground floor. After the pub, visitors can find the offices and showroom of Culti Milano SpA, while the second floor offers a 450 square meter (4,800 square foot) terrace with views of the old Farini train station and the Milan skyline. The inner courtyard on the ground floor also hosts the offices of start-up Pica Group and VerySimpleKitchen, as well as two fully equipped event spaces, covering an area of ​​170 square meters (1,830 square feet) and 450 square meters (4 800 square feet), respectively.

The official inauguration of the new Basic Village will take place on Wednesday September 21 during Milan Fashion Week with a special event dedicated to K-Way.

This opening comes as the company achieved total sales of group products through the global licensee network of 567.9 million euros in the first half of 2022, up 28.2% compared to the same period last year. last year. Consolidated revenue in the first half of 2022 amounted to €162.3 million, up 26.1% compared to the same period in 2021, followed by double-digit growth for licensees global trade and production.

BasicNet, Basic Village Milano

The special event space of Basic Village Milano.

CREDIT: BasicStudios/Dario Dinocca

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