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We call it: HBO’s hit series “Euphoria,” which first aired in 2019, is poised to become one of the most influential fashion shows of the decade. Now in its second season, the series chronicles high school ups and downs through the lens of characters including Rue (Zendaya), Jules (Hunter Schafer), Cassie (Sydney Sweeney), Maddy (Alexa Demie), Kat (Barbie Ferreira) and Lexi (Maude Apatow). Full disclosure: It gets pretty dark, exploring themes like addiction, depression, sexual assault, and more. But as quickly as its plot unfolds, the series quickly won the hearts of Gen Z and beyond, sparking TikTok challenges and non-stop talk. Along with dissecting Cassie’s questionable actions, helplessly watching Rue spiral, and debating whether or not to ship her off with Jules, another element of the show has fans chattering away — the outfits.
A mashup of Y2K, anime fantasy, girlie goth, casual androgyny, girl-next-door, and more, costume designer Heidi Bivens builds a distinct identity for each character through their clothes, leaving fans wondering how to recreate their favorite closets. IRL characters. Of course, the average high school student’s outfits of choice usually don’t include crop tops and smaller than teeny mini dresses in the main class, and they don’t often consist of high-end brands such as Miu Miu, Blumarine and Prada, but it’s that exaggerated reality that makes fashion on “Euphoria” all the more newsworthy.
Whether you want to take cues from Maddy’s early It-girl aesthetic, Cassie’s soft and sweet style, or Lexi’s librarian-chic looks, they’re all pretty easy to recreate once you break down their defining components. Before, we’ve done just that, outlining three key aspects that make up each of these characters’ wardrobes and rounding up the styles they’d no doubt buy in the real world. The “Euphoria” aesthetic isn’t going anywhere anytime soon, so you’ll want to get your hands on these pieces now.