Kings News: Could De’Aaron Fox quit Nike?

Change is not always something people are prepared for. However, it is inevitable for everyone and everything. So far, 2022 has been a year of big change for Sacramento Kings star De’Aaron Fox. He has a new head coach and coaching staff, an almost entirely new roster than the one he started with last season, and he even got married.

Even with so many changes, Fox may not be done yet. When Fox was just a rookie in 2017, he signed a 5-year endorsement deal with Nike to be one of the brand’s newest basketball athletes. Those five years are now over.

In some recent workout photos, Fox was spotted working out in a few different pairs of Converse basketball shoes.

Converse is a brand with a very rich history with the NBA.

It was the shoe worn by legends such as Wilt Chamberlain, Julius Erving and Earvin Johnson. Once Michael Jordan made Nike the face of basketball, Converse fell a bit and became a skateboarding shoe. However, after bought by Nike in 2003, Converse began to regain a foothold in the field. They currently have deals with athletes such as Shai Gilgeous-Alexander, Draymond Green and Kelly Oubre Jr.

The addition of De’Aaron Fox would not only bring another top talent, but one potentially on the verge of stepping out and becoming an All-Star. Adding Fox would be a low risk, high reward scenario. He’s a good player who will probably always be good enough. But it has a high cap which, if reached, could bring them a lot of income.

It is not yet certain whether or not Fox will sign with Converse. However, the partnership has a lot of potential and could be very intriguing for both parties.

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