Kirsten VandenBout, Director of Creative Services at Helen & Gertrude. Lindsey McMillion Stemann, Principal and Owner of McMillion Consulting.
— Lindsey McMillion Stemann, Principal and Owner of McMillion Consulting
GREENWICH, CT, USA, March 23, 2022 /EINPresswire.com/ — Candice Georgiadis, owner of the blog of the same name, interviews people at the forefront of hospitality, travel, lifestyle and more similar topics. It extends the marketing footprint of individuals and businesses through a combination of branding and image on social media and conventional websites.
There’s so much more than just “putting up a billboard” when it comes to marketing. Candice Georgiadis can craft a concrete marketing game plan for you and your business. Reach out to her at the contact options below and check out two of her recent interviews excerpted below.
Also read the recent Forbes article with Candice Georgiadis “Growing Your LinkedIn Business”.
Kirsten VandenBout, Director of Creative Services at Helen & Gertrude
In today’s parlance, being disruptive is generally a positive adjective. But is disrupting always good? When do we say the opposite, that a system or structure has “stood the test of time”? Can you explain to our readers when disrupting an industry is positive, and when disrupting an industry is “not so positive”? Can you share some examples of what you mean?
I believe that positive disturbances occur when we can have self-awareness and predetermine the outcome of the situation. Is the impact a benefit or a consequence? And who benefits? Are the needs of others being met? A positive disturbance is about standing up for others and creating a space of human connection, where we feel we belong and are safe.
Harmful disturbances would have the opposite effect. When I lack awareness of my social environment, the results have been toxic, awkward, and disharmonious environments. When I insert myself, it takes away the opportunity for others to be empowered, involved, and even feel safe to engage.
Can you share 3 of the best tips you’ve received along your journey? Please give a story or example for each.
Allocate/resource your time – This was great advice when I needed to set time management boundaries. I was getting so lost in my contribution and making sure everyone else’s workload was manageable from a mental health perspective that I wasn’t spending time on my mental health. Especially allocating personal time to creativity and things that produced a better version of myself.
Leadership Requires Self-Awareness/Awareness of the Needs of Others — In my first year as a manager, I was significantly lacking in this area. So much so that I was shocked when I received my EOY notice. I needed to take inventory of who I was, how I could rewire my strengths, and what I needed to be for others.
Vulnerability and validation can unlock and strengthen trust — Trust is a measure of the quality of a relationship. New people who join our creative department have no reason to trust me as a leader in their early career at H&G. You have to be an authentic human being ready to own mistakes, validate the successes of others and, above all, listen.
Read more here
Lindsey McMillion Stemann, Principal and Owner of McMillion Consulting
Let’s talk about LinkedIn specifically, now. Can you share 5 ways you can leverage LinkedIn to dramatically improve your business? Please share a story or example for each.
Be a human. There has been a significant increase in artificial intelligence and automation tools used to blow up the LinkedIn network. Does anyone really like being the victim of an explosion? While automation isn’t inherently bad, it can be misused. When you put yourself in your recipient’s shoes, chances are you’ll take a more thoughtful approach before hitting the send or publish button. “Is this something I would react to or engage with?” If that answer is no, consider redesigning your messaging.
A client of mine previously used automation to acquire new business. The tool he used certainly built his network (lots of people he didn’t know), but it didn’t generate new conversations in his calendar. I gave him new outreach messages to use and he finally started getting responses. In one particular exchange, my client bravely asked someone who eventually answered him, “I’m curious, what prompted you to answer me this time?” The recipient replied, “You finally started to sound like a human in your approach to me and like you really want to know more about me now.” What’s the quick lesson? Be a human, get a human response.
Speak in the first person. Your LinkedIn profile must be written with your voice, ie in the first person. If your goal is to develop a human connection offline (say, having a phone call or a virtual meeting), you’ll increase your chances of someone being intrigued to find out more about you when you use your LinkedIn profile to tell a story. complete story about who you are professionally, how are you where you are today and who you serve. When your profile is written in the first person, it not only makes it more conversational, but also more approachable.
The full interview is available here
Be sure to reach out to Candice Georgiadis to get your social media marketing on the right track. You can reach her at the contact options below.
About Candice Georgiadis
Candice Georgiadis is a working mother of three as well as a designer, founder, social media expert and philanthropist. Candice Georgiadis is the founder and designer of CG&CO. She is also the founder of the Social Media and Marketing agency: Digital Agency. Candice Georgiadis is a social media influencer and contributing editor for ThriveGlobal, Authority Magazine and several others. In addition to her busy professional life, Candice is a volunteer and donor at St Jude Children’s Hospital.
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