Loyalty360 – Loyalty360 Readings: December 30

Retail sales in the United States increased 8.5% during the holiday season
FoxBusiness.com claims that despite a supply chain crisis that has shaken sectors of the US economy, holiday retail sales this year are up 8.5% from a year ago, according to the latest figures published by MasterCard.

MasterCard Spending Pulse tracked online and in-store sales, excluding automotive, between November 1 and December 24. Steve Sadove, senior advisor to MasterCard and former CEO and chairman of Saks Incorporated, attributed the increase to shoppers eager to grab giveaways before the retail rush.

Snappy’s launches mobile food ordering app
Snappy’s Convenience Stores launched the mobile grill ordering, offering users a free $ 5 credit with promo code “5FREE”, redeemable now for a limited time.

“We’re giving customers $ 5 to spend on the Snappy app, it’s that easy,” said Ryan Scaife, Snappy Marketing Director. “There is no catch. We want customers to use the app and order a favorite like a cheesesteak or burger, and give them an incentive that’s worth their while.

Adidas and Allbirds launch low carbon running shoe
RetailDive.com reports that eight months after the launch of the Futurecraft Footprint shoe concept, Allbirds and Adidas announced the commercial launch of the product on December 13, which will be available both on retailer apps and in select stores, as well as online at Adidas.

At $ 120 a pair, the initial drop will be in limited quantities, with four new colorways set to launch in a larger rollout this spring. The companies have been working together for two years on the low-carbon performance shoe. The shoe produces 2.94 kilograms of CO2 per pair, which is a personal best for both brands, according to a press release. The new product is based on Adidas ‘Lightstrike midsole, but has been redesigned to use Allbirds’ organic sugarcane material.

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