New Balance sneakers are on sale at Madewell right now

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Sneakers are never not having a moment, but right now casual kicks are especially popular. Every day, celebrities endorse different pairs of comfortable sneakers from brands like Vans, Converse, and Adidas by wearing them all over Hollywood and New York. It’s no surprise to see stars giving these staple shoes their endorsement, but there’s one brand A-listers have been jumping on lately that shocks every time we see it on their famous feet: New Balance.

Every sneaker brand has its own special sauce: Vans give off bold skater vibes, Converse are nostalgic and laid-back, and Adidas shoes are both sporty and stylish. New Balance sneakers, on the other hand, have been dubbed the least cool shoes for decades, less lovingly labeled as “dad sneakers.” But news flash: things that were once classified as fashion faux pas (think socks with sandals and tie-dye prints) are now in vogue, and New Balance shoes are a great example of that role reversal.

If you need proof to believe that chunky kicks straight out of the ’80s have resurfaced as a stylish shoe choice, consider the celebrities who’ve worn New Balance sneakers in the past month alone: ​​Hailey Bieber wore an $80 green pair for Pilates, Jennifer Aniston sported the sneakers while boarding a plane, and Katie Holmes wore her go-to pair, the New Balance x Staud 327 sneakers, too many times in New York to to count. So if you decide to buy your own New Balance shoes, you’re in good company.

And right now is the perfect time to snag a pair, as several options already in Madewell’s sale section are eligible for an additional 20% off with code DOUBLEUP. Yes, that means you would get double discounts. It’s not uncommon for New Balance sneakers to cost upwards of $100, but currently, three pairs of comfortable sneakers are on sale for $64 or less at Madewell.

So take advantage of this major sale and adopt the comfortable “uncool” sneakers for yourself. If Katie Holmes can’t stop wearing them, the shoes are arguably well on their way to being considered cool again.

Buy it! New Balance 996 sneakers, $60.79 (origin $90);

Buy it! New Balance 996 sneakers, $60.79 with code DOUBLEUP (origin $90);

Buy it! New Balance 996 sneakers in Summer Fog, $63.99 with code DOUBLEUP (origin $90);

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