The Nike Air Force 1 just got a lasting makeover. The shoe giant’s Happy Pineapple collection is made from pineapple and cork leather.
Nike has teamed up with London-based startup Ananas Anam to create the kicks. The company makes Piñatex, an innovative vegan leather, from sustainably sourced pineapple leaves. LIVEKINDLY has contacted the company to confirm whether the collection is vegan or not.
“We are delighted to announce our collaboration with Nike on their Happy Pineapple collection” the company revealed the LinkedIn. “Nike merges their innovative silhouettes with juicy hues and clever details paying homage to a summer staple: pineapple.”
Pineapple Anam’s signature Piñatex material is used in several key parts of the shoe, along with other sustainable materials, like recycled cork.
The Happy Pineapple collection offers seven editions of sneakers in five styles: Free Run Trail Premium, Air Force 1, Air Max 90, Air Max 95 and Air Zoom Type.
The shoes feature tropical hues and a pineapple pattern replaces the standard Nike logo on the top of the shoe tongue.
Nike Happy Pineapple Collection
The Air Force 1 is one of Nike’s best-selling sneakers.
In 2019, the low version, which Nike first released in 1983, was the second best-selling sneaker in the United States.
The original Air Force 1s featured leather uppers. In addition to contributing to the cruelty to animals inherent in the beef industry, leather production is also bad for the environment. The leather tanning process involves the use of hundreds of toxic chemicals and heavy metals, such as cyanide and lead. As a result, a number of shoe companies, such as Gucci and Adidas, are now opting for vegan leather.
Pineapple Anam Piñatex is a more sustainable option because it uses waste from pineapple leaves. By-product of the fruit industry, pineapple waste is normally either burned or landfilled.
Piñatex production also supports local communities. According to the company, this has created a new source of income for farming communities in the Philippines who otherwise depend on seasonal harvests.
The pineapple leather collection is Nike’s latest move in its effort to be more environmentally friendly. In 2020, he launched his Go to zero campaign, which switched to more circular models with the aim of achieving zero carbon and zero waste.
“One of Nike’s mottos is that there is no finish line. I think this is especially true when it comes to sustainability. You will never reach perfection, or even zero ”, Noel Kinder, Director of Sustainable Development at Nike, mentionned following a Move to Zero conference in 2020.
“So why start a race you know you’ll never finish, let alone win?” Because manufacturing and consumption are not going to stop ”, Kinder continued. “So the progress you’re making in providing consumers with better alternatives is our most realistic way forward. “
Want to snag a pair? Nike’s Happy Pineapple collection launches on June 17. The sneakers are available in Nike’s SNKRS app.
About the Author
PERSONAL WRITER | LOS ANGELES, CA Audrey writes on sustainability, food and entertainment. She holds a bachelor’s degree in audiovisual journalism and political science.