“Our growth is a testament to the brand partnerships we have forged over the years, as well as the effort and ingenuity of the entire OrthoLite family,” said Glenn Barrette, founder and CEO of OrthoLite. “As we celebrate the company’s 25th anniversary in 2022, we remain inspired and steadfastly committed to providing better and more sustainable comfort solutions to our partners and the people who use our products.”
Mr. Barrette, a footwear industry veteran and entrepreneur, founded OrthoLite in 1997, when he introduced the world’s first comfortable, high-performance open-cell PU foam insole and forever changed the indoor environment of the shoe. shoe. “From day one, our mission was simple: to help brands make better, more comfortable shoes,” Barrett said.
OrthoLite changed the footwear paradigm by raising the bar for comfort, performance and durability. Prior to OrthoLite, insole materials were basic generic foams – a basic filler material that didn’t breathe, compress or flatten too quickly and cause sweat and odor to build up. Barrett introduced the world’s first high performance open cell PU foam insole that provides a cooler, drier and healthier interior environment in the shoe. This new insole solution would raise quality and comfort standards across the board for the entire global footwear industry.
The drive to innovate in comfort, performance and durability remains at the heart of the OrthoLite story today.
For 25 years, OrthoLite has established itself as a global industry leader in ways that go beyond its product offerings. The company has set a precedent for sustainable practices by prioritizing the use of recycled rubber, for example. To date, every OrthoLite insole contains at least 5% recycled rubber, preventing more than 300 metric tons of waste rubber from entering landfills each year. 2022 will be dedicated to finding circular solutions in shoes.
Today, as the insole supplier of choice for over 350 leading shoe brands worldwide, across all categories – athletic, running, comfort, golf, lifestyle and fashion, OrthoLite insoles are used in more 500 million pairs of shoes each year. With trust-based relationships across its global supply chain and production facilities located in countries around the world,
OrthoLite’s commitment to sustainable and circular solutions has an immense and measurable global impact.
Vertical integration has proven to be a competitive advantage for OrthoLite and its partner brands, as the structure allows the company to be more responsive and agile to market needs.
With COVID and supply chain challenges, OrthoLite’s vertically integrated structure has resulted in increased sales and more efficient operations. “We provide high levels of risk mitigation for our brand partners through our global scale, production redundancies and increased capabilities,” Barrett explained.
Looking to the future, OrthoLite is optimistic about its continued growth and leadership in the industry. The talented team are currently at the forefront of new standards of durability, while always raising their own high standards of comfort and performance.
“Through the tenacity and genius of our team, OrthoLite continues to overcome challenges through our continued collaboration and commitment to our brand partners,” Barrett said. “We see a brighter future for footwear, we will continue to innovate in comfort and durability, and we are honored to lead the way.”
OrthoLite, headquartered in Amherst, Mass.is the world’s leading provider of open cell foam technology found in more than 500 million shoes each year across all categories from brands such as Adidas, ASICS, Bata, Clarks, cole haanConverse, Danner, ECCO, Everlane Jordan, Kenneth Cole, Lacoste, New Balance, Nike, Reebok, Rothy’s, Sanuk, Timberland, Toms, Wolverine and Vans. OrthoLite has a long history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the official insole sponsor of the New York Yankees and a strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite or to purchase a pair of insoles, visit www.ortholite.com.
Verde brand communications