Reebok and Zappos collaborate on new adaptive footwear

Reebok’s new Fit to Fit offers adaptive styles. (Reebok)

Another top shoe brand unveils styles specifically designed to meet the needs of people with disabilities.

Reebok launches its very first range of adaptive footwear. Known as Reebok Fit to Fit, the collection includes shoes with features such as zippers, heel pull tabs, extra wide options, removable sock liners and low-cut designs.

“At Reebok, we continue to prioritize innovation and creating products that inspire human movement,” said Todd Krinsky, senior vice president and general product manager, Reebok Design Group. “We are proud to present our first official adaptive collection to help people with disabilities thrive – from sport and fitness to everyday life.”

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Reebok said it worked with Zappos Adaptive — a special section of Zappos that offers adaptive clothing and footwear for people with various disabilities — to develop the new shoes.

“First-hand feedback from the disability community is critical when designing or modifying an accessible, fashionable product,” said Dana Zumbo, business development manager for Zappos Adaptive. “We are thrilled to have collaborated with Reebok on their Fit to Fit collection and to have the opportunity to introduce our first functional and fashionable athletic shoe to the Zappos Adaptive shopping experience.”

Styles that are part of the Fit to Fit adaptive collection are available at Reebok and Zappos in unisex adult sizes. Additionally, Zappos said it will soon offer unique shoe options.

Other shoe companies that have rolled out adaptive styles in recent years include Nike, Ugg, Steve Madden, and Stride Rite.

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