In anticipation of Super Bowl LVI on Sunday February 13 in Los Angeles, Saks is bringing back its Game Day capsule collections that it first launched in 2019.
While this year’s lineup focuses primarily on men’s clothing, the assortments of luxury retailer 2022 Game Day add women and children for the first time. According to Saks, it has partnered with 28 brands to launch its new line of capsules which includes more than 275 limited edition items.
Saks said this line of ready-to-wear, footwear and accessories is imbued with a sports-centric aesthetic and a Los Angeles vibe to honor the location of this year’s game. Products range from $ 57 to $ 2,395 and are available for purchase on saks.com and select Saks Fifth Avenue stores starting today.
Participating brands include Alyx, Balmain, Bossi Sportswear, Casablanca, Celine, Christian Louboutin, Dior, Dolce & Gabbana, Dsquared2, Fendi, Givenchy, G-Star Raw, Helmut Lang, Heron Preston, Hudson, Hugo, Kappa, Ksubi, Just Don, MCM, Off-White, Polo Ralph Lauren, Purple Brand, Reese Cooper, Rhude, Stone Island, Theory and Versace.
“This year, Saks is the ultimate destination for Game Day fashion with an exceptional range of exclusives for our male, female and children’s customers,” said Tracy Margolies, director of merchandising at Saks in a statement. “We are at a time when the intersection of fashion and sport is stronger than ever before, and we are excited to style our clients for Sport’s Biggest Day with an unrivaled assortment of merchandise they can’t find anywhere. go elsewhere. “
Additionally, Saks picked Denver star catcher Jerry Jeudy to be the face of this year’s Game Day capsules. Jeudy can be seen sporting a list of exclusive styles from Just Don, Purple Brand, Reese Cooper and Rhude in a campaign that runs through February 13.
Additionally, Saks Beverly Hills will host various events and experiences leading up to Game Day, including designer public appearances with Purple Brand and Just Don, denim customization with Ksubi, and an arcade soccer game activation with Bossi Sportswear. And, for the first time, Saks said it will showcase those pods through brand activations at some of its other stores across the country ahead of Game Day, including Atlanta, Chicago and Houston.