Smurfit Kappa: Helps Rare Football Boot Seller Achieve Sustainability Goal

Smurfit Kappa has developed a new sustainable e-commerce packaging solution for RareBoots4u, a supplier of classic football boots to many well-known names in world football including Karim Benzema, Bruno Fernandes and Mason Mount.

RareBoots4u is the brainchild of two 16 year old boys, Jake Self and Cam Sangster, who turned their passion for football boots into a successful business. Specializing in classic shoes that are no longer available to buy in stores, the company’s Instagram page regularly features famous faces from the Football Hall of Fame happily showing off their purchases.

RareBoots4u approached Smurfit Kappa to create a custom, durable packaging solution that had the flexibility to accommodate a wide variety of football boot sizes while promoting their brand.

The new RareBoots4u box creates a positive customer experience with its striking design and clean lines. It also improves the company’s sustainability credentials as it uses fewer materials and is recyclable, renewable and biodegradable.

Eddie Fellows, CEO of Smurfit Kappa UK & Ireland, said: “This has been an exciting project for us and together with RareBoots4u we have been able to develop a 100% paper packaging solution which reduces their carbon footprint. and works hand in hand with their social media strategy.

“From concept to inception, the dedicated team at our Barnstaple site delivered a responsive and easy to assemble solution that will help them continue to grow as a business.”

Commenting on the collaboration, Cam Sangster said, “It has been an absolute pleasure to work with Smurfit Kappa in developing sustainable packaging for our wide selection of boots.”

Jake Self added: “What Smurfit Kappa was able to create for us was something incredibly unique, and the response from our customers has been excellent.

Smurfit Kappa has considerable experience in designing sleek and stylish e-commerce packaging for the fashion industry with its eShoe box a popular dual-use solution for retail and online sales.

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