Boring bowling shoes are now a thing of the past, after Strike Bowling, beer brand Furphy and Australian artist Steen Jones joined forces to launch the High Rollers collaboration.
The project saw Jones reinvent the old school bowling shoe, bowling ball and socks, creating the artwork exclusively for Strike.
Bowlers can upgrade to the High Rollers package to represent Jones’ work on the lanes, with the chance to win a limited-edition pair of Steen Jones socks and stickers to take home.
Jones, who has worked with other brands such as Vans, Lego, Sailor Jerry, Rolling Stone and Converse, said the collaboration was particularly special.
“It turned out to be such a cool (and tough) collection if you ask me…and the long line of DMs asking when and where people can get their hands on merch or go bowling like a high roller is a testimony to that!
“Truth be told, I don’t think I’ve ever had this much interest, hype, or excitement for a collaboration, which is another reason why this project has been so great to be a part of.
“I really couldn’t be more thrilled with this release or be more grateful or excited for the launch!
“FunLab has certainly made it fun…and we haven’t even reached the launch party yet,” he said.
The High Rollers package is available at select Strike Bowling locations nationwide.
Blaise Witnish, head of growth and innovation at Funlab, said the partnership with Jones was a perfect fit for the brand.
“We are so thrilled with what Steen has done to take our bowling balls and shoes up a notch.
“It’s something we’ve never seen another bowling alley here do before.
“Steen’s epic art is so distinctive and harkens back to the 60s when bowling was at the height of its initial popularity, making this collaboration an absolute no-brainer,” he said.