The coveted Nike Air Force 1 sneaker went on sale – and hundreds turned out to snag a pair | Entertainment/Life

Sneakerheads came with folding chairs and go-cups. Some arrived the night before, queuing for a night of waiting to secure a coveted pair of Nike’s latest.

At 10:45 a.m. Saturday, the line outside Sneaker Politics wrapped around Decatur and Bienville streets, with hundreds hoping to score one of 504 pairs of Nike Air Force 1 New Orleans sneakers that the store would sell for the first time anywhere.






A line that circles the building outside Sneaker Politics in the French Quarter of New Orleans on Saturday, October 29, 2022. Nike’s new Air Force 1 shoe, which commemorates the rise of rap music in New Orleans on Saturday, October 29, 2022. Orleans, debuted in the store. (Photo by Chris Granger | The Times-Picayune | The New Orleans Advocate)




But no matter how long they waited, people were smiling, clapping and dancing when they finally walked through the threshold.

“Look around – how incredible and humbling it is,” said Sneaker Politics owner Derek Curry.







NO.shoes.103022_664.JPG

Nike’s new Air Force 1 shoe commemorates the rise of rap in New Orleans. The shoes debuted at Sneaker Politics in the French Quarter of New Orleans on Saturday, October 29, 2022. (Photo by Chris Granger | The Times-Picayune | The New Orleans Advocate)




Inside, DJ fresh mannie strummed and played hits like “Laffy Taffy” on a pair of Rane turntables. Black and white prints of Birdman and The Hot Boys and an airbrush portrait of Mardi Gras Indians, all by Silk polo shirtadorned the store’s exposed brickwork to set the stage for a shoe designed as a tribute to New Orleans’ 1990s hip-hop scene.

“It’s a sneaker culture here in New Orleans. Downtown we like G-Nikes; downtown they like Reeboks,” Fresh said. “When you leave your house, your sneakers have to be crisp, they have to be clean. It’s so New Orleans, just to get some new kicks.”







NO.shoes.103022_675.JPG

A Sneaker Politics employee jumps through the air attempting to unlock the front doors where people lined up in the French Quarter on Saturday, October 29, 2022. Nike’s new Air Force 1 shoes, which commemorate the rise of the rap music in New Orleans, debuts at the store. (Photo by Chris Granger | The Times-Picayune | The New Orleans Advocate)




Launched in 1982 as the first basketball shoe using Nike Air technology, the Air Force 1 quickly gained traction on the hip-hop scene. Similar special edition Air Force 1s have been or will soon be deployed to Atlanta, Houston, Brooklyn and Los Angeles.

“Air Force 1s were cheap back then, so people would wear a new pair and then throw them away,” said Blaine McGowan, creative director at Sneaker Politics. “The main thing has always been the Air Force 1s.”

That nostalgia factor, coupled with the New Orleans-centric design, had Angel Pham lining up for the sparkling sneaker at 3:30 a.m. Saturday.

“(The wait) isn’t so bad when you really want it,” she said.







NO.shoes.103022_669.JPG

Music producer and rapper, Mannie Fresh, tries on a pair of new Nike Air Force 1 shoes on Saturday, October 29, 2022 at Sneaker Politics in New Orleans. The shoes commemorate the rise of rap in New Orleans. (Photo by Chris Granger | The Times-Picayune | The New Orleans Advocate)




Jacob Landry, who describes himself as a “sneaker guy”, had one request for his wedding: to take his vows alongside eight groomsmen, all wearing the Nike Air Force 1 NOLA shoe. At $150 a pair, the shoes would cost him as much as a single pair of Louis Vuitton sneakers, he reasoned.

“I said, ‘I’m going to get married. I want my boys to stand in this shoe,'” Landry said.

It was a tall order for several reasons. For one thing, the sneaker was launched hours before Landry’s ceremony at Metairie’s Balcony Ballroom, and for another, there was a limit of one pair per customer. But for this most special occasion, Curry granted an exception and Landry left with a stack of shoes in special-edition boxes in time for her wedding.







NO.shoes.103022_682.JPG

Groom Jacob Landry bought eight new pairs of shoes for the groomsmen at his wedding. He was getting married on Saturday, October 29, 2022 in New Orleans and was heading straight for the festivities after picking up the shoes. The new Nike Air Force 1 shoes commemorate the rise of rap in New Orleans. (Photo by Chris Granger | The Times-Picayune | The New Orleans Advocate)




Meanwhile, deep in the line, Javonda Clark was hoping the shoes wouldn’t sell out before she could buy a pair for her cousin, especially since she’d already spent $36 parking. “He loves Nikes,” she said. “It’s a New Orleans thing.”

Bartender MeCee Johnson, who mixed Hennessy-based cocktails at the launch, said the celebratory event was a homecoming for her.

“I’m a Katrina baby. I just returned to New Orleans after 15 years,” she said. “I’m excited to be back in the culture of the city – I’m really happy with the participation and the love.”

Leaving the store with her prize, Pham said she was exhausted but thrilled to have her new Air Force 1s.

“I’m so happy,” she said. “It made everything interesting.”

Attention New Orleans sneakerheads! At 11 a.m. Saturday (October 29), a new Nike Air Force 1 men’s shoe, designed to commemorate the rise of the…

About Shirley Dickson

Check Also

Four Best Nike Kobe Bryant Shoes Worn in the NBA Friday Night

There is never a shortage of amazing basketball shoes worn in the NBA on a …