Todd Snyder x Converse Jack Purcell: interview and exclusive information


Mark: Todd Snyder x Converse

Model: Jack Purcell and clothes

Release date: May 20

Price: To confirm

Buy: Todd Snyder, Converse and select retailers

What we say: Todd Synder and Converse have teamed up for their very first collaboration. The collection includes a slightly reworked version of the latter’s iconic Jack Purcell sneaker, as well as a range of co-branded clothing.

Although this is Snyder’s first official collaboration with Converse, the famous menswear designer has experience reworking classic sneakers, including a line of highly sought-after New Balance shoes. This time around, however, Snyder has gone beyond just a sneaker collaboration, as the collection is the first time that a full head-to-toe capsule has been part of the collaboration process.

“We’ve been stocking Converse sneakers for a while, but this is our first real collaboration, which has made it such an exciting project. In a way, I like to think that every collaboration I do is both a continuation and a new direction, ”Snyder tells Highsnobiety. “With Jack Purcell, it’s a continuation of the iconic design details that made fans of legends like James Dean, Ray Eames, Steve McQueen and Kurt Cobain, but also a new direction in which we created a complete capsule of the head to toe for the next generation of creations. “

Working with an iconic Jack Purcell sneaker, Snyder chose to keep a lot of things the same and only tweak certain design elements to make them his own. He wasn’t trying to reinvent a classic. “I updated the classic Jack Purcell canvas with tonal suede accents to elevate it a bit, and I also gave it a cork sockliner and recycled rubber sole,” he reveals. .

For the campaign, Snyder and Converse used a wide range of designs known to break down barriers in their fields. “This is one of our biggest campaigns to date and I really wanted to send a message of inclusiveness and individuality to our actors,” he explains. “I am so excited and inspired by all of those we have chosen, excited to share each of their stories over the next week as we post this content.”

The Jack Purcell is available in two colourways, while the clothing collection includes a harrington jacket, polo shirt, crew neck, rugby, joggers and a cap. When asked what her favorite piece is, Snyder does not hesitate: “Aside from the shoes, which I will definitely wear all summer, I love the Harrington check jacket. It’s a classic silhouette, but the signature blue plaid makes it a real statement that you can throw over anything to really stand out.

The Todd Snyder x Converse Jack Purcell collection will be available from May 20.

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