Tommy Cash unveils the LOAFA sofa for IKEA

Tommy Cash ‘loafa’ collaboration is taking over the internet

estonian rapper cash (TOMM¥ €A$H) is no stranger to out-of-the-box collaborations. take your 2021 project with adidas: the pair revealed an absurdly elongated version of the adidas superstar originals that made all kinds of headlines. today, true to its penchant for extravagance, cash reveals loaf of bread-LOAFA inspired sofa and carpet designed by the artist gab bois for Ikea.

picture via Tommy Cash

resembling a hyper-real composition of iced buns, Tommy Cash’s LOAFA has already taken social media by storm after the rapper shared photos of it on his Account, writing: ‘so IKEA told me that if we got 10,000 comments under this post, they would publish the bread! let’s show them we need this foral!!‘ so far, the post has reached over 10.9,000 comments, and the internet is still waiting IKEA responnse.

tommy cash bread
picture via Tommy Cash

a nod to mario bellini’s 1970s ‘camaleonda’ sofa

the photos show him sitting and reclining on the sofa, sporting his “moccasin” shoes designed for the house of margiela. he even shares a detailed photo of the furniture, zooming in on an IKEA label to boost the race for 10,000 comments. also take to instagram is gab wood which pays homage to mario bellini’s iconic 1970s dough-shaped “camaleonda” sofa – from which the LOAFA was heavily inspired.

Tommy Cash breaks the internet with a bread sofa for IKEA
picture via Tommy Cash

Tommy Cash breaks the internet with a bread sofa for IKEA
picture via gab wood

Tommy Cash breaks the internet with a bread sofa for IKEA
picture via gab wood

project info:

Last name: LOAFA
objects presented: sofa and carpet

year: 2022

design: gab wood

collaborators: tommy cash, gab wood, IKEA

About Shirley Dickson

Check Also

Nike GTS 97 White Red Green DX2944-100

Over the past few years, the distance between luxury and streetwear has narrowed more and …